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Specificity Inc. (OTCQB: SPTY), a next-generation ad tech company redefining precision digital marketing, announced it has signed a Letter of Intent (LOI) with Blackpearl Group (NZX: BPG) to build the world’s first fully integrated ad tech stack — a breakthrough designed to directly confront the estimated $250 billion in annual digital ad fraud that continues to drain the global advertising industry.
The partnership will combine Specificity’s proprietary audience-targeting platform with Blackpearl’s advanced AI-driven Private Data Platform, capable of processing more than 21 billion verified data signals per day. Together, the companies aim to create a secure, fraud-resistant, end-to-end marketing ecosystem that ensures advertisers reach real people — not bots.
“This partnership represents a seismic shift in digital marketing,” said Jason Wood, Founder and Chairman of Specificity. “For the first time, we control the entire data pipeline — from capture to activation — allowing us to deliver precision, transparency, and accountability unmatched by Big Tech.”
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Under the leadership of CEO Robert Fedder, a 30-year technology veteran formerly with HP Inc. (NYSE: HPQ), Vodafone Group PLC (NASDAQ: VOD), and Telefonica SA (NYSE: TEF), Specificity continues to scale rapidly as it executes on its mission to eliminate wasted ad spend and restore trust in digital advertising.
Chief Technology Officer Rob Gagne, who previously led engineering initiatives at J.P. Morgan Chase & Co. (NYSE: JPM), Hyatt Hotels Corporation (NYSE: H), Jefferies Financial Group Inc. (NYSE: JEF), and Toyota Motor Corporation (NYSE: TM), will oversee the integration of advanced machine learning to detect and eliminate fraudulent and mechanical traffic at scale — setting a new global benchmark for verified human engagement.
Blackpearl Group (NZX: BPG), a data intelligence and AI technology company founded in 2012 and headquartered in Wellington, New Zealand, specializes in scalable infrastructure, behavioral analytics, and data enrichment for the U.S. market. By pairing Blackpearl’s enterprise-grade data architecture with Specificity’s proprietary human-verification and audience-targeting engine, the two companies are poised to eradicate systemic ad tech inefficiencies that have cost brands billions in fake impressions and bot-driven traffic.
Together, Specificity (SPTY) and Blackpearl Group (BPG) are building a next-generation ad tech ecosystem where transparency, verified engagement, and measurable ROI define success. Their alliance is more than a partnership—it’s a direct assault on the $250 billion global ad fraud crisis, setting the stage for the world’s first fully accountable, fraud-free digital marketing environment.
With its growing leadership team, expanding partnerships, and breakthrough technology, Specificity (SPTY) is rapidly emerging as a transformative force positioned to redefine the economics of digital marketing worldwide.