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The global watch market is on an upward trajectory, with forecasts predicting significant growth in the coming years. Game Time, known for its watches featuring officially licensed major league sports teams from the NFL, MLB, NHL and NASCAR, among others. Game Time holds a dominant position in the licensed sports watch sector, a key factor driving potential explosive growth which will offer a compelling listing opportunity. Game Time’s largest territory, the United States, holds a dominant position in licensed sports merchandise, with annual sales reaching $32.65 billion and a projected growth to $59 billion by 2031.
The company is committed to providing sports enthusiasts with high-quality watches that mirror their passion for their preferred team, athlete(s), or sport. This commitment to excellence, skillful craftsmanship, and superior quality has been pivotal to its achievements. Leveraging its strong license portfolio, the company develops unique and distinctive watches.
Recently, Game Time expanded its license portfolio by partnering with the renowned brand Reebok (NYSE: RBK). The deal is a four-year partnership that has Game Time as the exclusive watch company for Reebok in North America. This addition not only bolstered its market standing but also opened avenues for potential collaborations and growth. Reebok sales for 2023 were $5.15 billion globally, with projections exceeding $8.5 billion for 2024. The brand currently boasts annual sales of over 1 billion at Walmart (NYSE: WMT) alone. Reebok has a massive social media following of 21 million+ and 1.2 million unique monthly views on its e-commerce platform. Reebok has made strategic moves to strengthen the brand including appointing Shaquille O’Neal as president of Reebok Basketball. Reebok has also strategically signed athletes and influencers like Angel Reese, Justin Fields, and Shakur Stevenson as brand ambassadors, further indicating its commitment to the icon brand resurgence.
Game Time’s distribution channels encompass various avenues, including department stores like Bloomingdales, Boscov’s, JC Penney, Macy’s, and Nordstrom, sporting goods stores such as Bass Pro Shops, Cabela’s, Dick’s Sporting Goods, and Olympia Sports. Additionally, the company leverages e-commerce platforms like Amazon and Fanatics, along with off-price retailers like Marshalls, Burlington, TJ Maxx, and Saks Off 5th. Specialized retailers like Avon, Best Buy, and Foot Locker also play a role, as well as mass marketers like Walmart. For the Reebok brand specific, Game Time will focus on Reebok retail stores, Reebok.com, Amazon, Sporting goods retailers, and Walmart (among many others).
Game Time, Inc. is currently in the process of raising $1,000,000 through a private placement. These funds will be strategically allocated to enhance various aspects of its operations, including acquiring inventory, meeting general working capital needs, and making advance payments for sports league licenses. Additionally, the company plans to allocate funds for licensing agreements with renowned celebrities and top-tier athletes, particularly for its exclusive limited-edition luxury watches collection. With a strong license portfolio, Game Time is well-positioned to capitalize on opportunities in the expanding market. A noteworthy development is Game Time’s recent addition of Reebok to its license portfolio, showcasing its strategic growth efforts, strengthening its market presence, and paving the way for potential collaborations and partnerships.