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Kaival Brands Innovations Group Inc (NASDAQ:KAVL) is the exclusive distributor of all the products manufactured by BIDI Vapor LLC and includes the BIDI Stick, which is an electronic nicotine delivery system. The product is meant for adults aged 21 and over.

On June 15 the company announced that it had made the initial shipment of BIDI Sticks to as many as 900Kwik Trip and Macpo outlets. The company hopes to take the number to 1200 outlets through the course of 2023. Out of those 1200 locations, Kiwk Trip would represent more than 900 locations.

The announcement came a day after Kaival Brands had announced that it had made an initial shipment of BIDI Sticks to more than 1000 Circle K outlets. Through the rest of the year, the company hopes to ramp that figure up to 5000 outlets in the Midwest and South Atlantic areas in the United States.

 It was a momentous week for Kaival Brands since the shipment to such a large number of new outlets could only prove to be a big boost for the company in the long term. It would be interesting to see how the market reacts to the news over the coming days.

The President and Chief Operating Officer of the company Eric Mosser spoke about the developments as well. He noted that the rollout of the product at more than 900 Kwik Trip and Macpo locations was an exciting development.

The products would only be made available to customers who were age verified through a valid ID. He also noted that both Kwik Trip and Macpowere the sort of retailers which abided by the company’s policy of only selling the products to adults and also having strict youth access prevention processes in place. He went on to add that he was encouraged by the newfound momentum with retailers.