The social media space has returned to the agenda of many investors in recent months, and it is easy to see why. One of the companies in the sector that could be looked into at this point in time is Personas Social Incorporated (TSXV: PRSN) (OTCQB: PRSNF).
The company was in focus on Monday after it announced that it had launched marketing activities related to its social media platform, Keek. The company announced yesterday that the Khloe Kardashian Giveaway Contest would be sponsored by Keek. It was also noted that the Kardashian team had also rescheduled the start of the event and started it on September 18 at 2 p.m. Eastern Standard Time.
Personas Social Incorporated noted that the details of its marketing campaign would remain the same. Only the date for the start of the giveaway event had changed. Additionally, the company also announced on Monday that it had launched version 1.7 of the Keek app.
The company noted that version 1.7 contained a number of bug fixes and a feed that had a number of improvements. The improved feed would constantly provide users with new content and also provide new features like video zoom. The Keek app is available for download from both the Apple App Store and the Google Play Store.
The company announced its consolidated financial statements for the period ended June 30, 2023, on August 30. Personas Social Incorporated revealed that in the six-month period, it had managed to generate a net profit of $72,403, compared to a net profit of $80,710 in the corresponding period in 2022.
The company’s expenses had also gone up to as much as $958,150 in 2023 as compared to $741,200 in 2022. The rise in expenses had mainly been brought about by higher consulting fees pertaining to its new product launch.