Sekur Private Data (OTCQX: SWISF) (CSE: SKUR) said on Wednesday that its customer acquisition cost was lowered to $32 per customer in June, month-to-date, down 91% from Q1 2023.
Sekur Private Data Ltd. (CSE: SKUR) (OTCQX: SWISF) (FSE: GDT0) a leading Swiss hosted secure and private communications platform, is pleased to announce that, since it has started optimization and SEO in January 2023, its Customer Acquisition Cost was lowered to US$32 per Customer in June, month-to-date, while Life Time Value metrics “LTV” per customer has increased significantly.
The world of cybersecurity is going to get even more competitive as the magnitude of cyber threats continues to rise and cause immense economic damage. A company that may well be worth looking into at this point in time is Sekur Private Data Limited (OTCQX: SWISF) (CSE: SKUR), which is a leader in Swiss-hosted private and secure private communication products.
Yesterday, the company said that ever since it launched its SEO work in January 2023 its customer acquisition cost (CAC) had gone down considerably. The CAC per customer had gone down to only $32, a sharp 91% cut from Q1 2023. The lifetime value metrics or LTM on the other hand had gone up.
In January this year Sekur Private Data had decided on a strategy to reduce its CAC through a new focus on digital marketing through META campaigns and Google Ads. Additionally, the company had also worked on the optimization of its Sekur website. The company had stated at the time that it was hoping for the CAC per customer to be reduced to $75 or lower by the end of the year.
Then, a target CAC of $60 or lower for 2024 could be brought about through direct marketing. Sekur also noted that the costs could go down further through B2B partnerships. It was a major new development for the company and one which may pique the interest of investors.