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General Enterprise Ventures, Inc., (OTC: GEVI), announces its subsidiary “Mighty Fire Breaker” (MFB) has entered an agreement with Friedman’s Home Improvement Stores in Sonoma County, CA to sell MFB’s EPA Safer Choice Product, fire inhibitor, MFB-31-CitroTech®, the safest fire chemistry in the world, for proactive fire protection for interior and exterior use.

Over the course of the past months, General Enterprise Ventures Inc has mainly been in the news due to the revolutionary work that had been accomplished by its subsidiary unit Mighty Fire Breaker. The subsidiary is best known for having come up with the environmentally friendly fire fighting solutions named MFB-31-CitroTech.

The business strategy at Mighty Fire Breaker had been one of patience since the company was working on all the necessary accreditations which supported its claims the product was safe for animals, human beings, and fishes and that it was environmentally friendly. Those accreditations were eventually awarded to the product and hence, it moved in a new direction.

Yesterday, the company announced that it had inked a sales agreement with Freidman’s Home Improvement Stores. The chain of stores serves Sonoma Country in California. It serves both homeowners as well as contractors from a total of four retail locations. It was a major new announcement from the company considering the fact that it was the first big box retailer program that had been launched for MFB-31-CitroTech by Mighty Fire Breaker.

The fire extinguisher and fire fighting product can be used both indoors and outdoors. It is going to be interesting to see if the latest development leads to greater attention for the General Enterprise Ventures stock this morning or not.

MFB-31-CitroTech had won a number of accreditations which made the product the safest fire chemistry fire in the world and the big box retailer deal could be seen as a step in the right direction for the company.

The packaging of the product would bear the labels from the UL Green-Guard Gold and the EPA Safer Choice Program. Such labelling would help consumers in making the right choice. It could be a good idea for investors to add the stock to their watch lists at this point.