Getting your Trinity Audio player ready...

Over the course of the past months, General Enterprise Ventures (OTCMKTS:GEVI) has generally been in the news owing to the sort of work that had been accomplished by its fully owned subsidiary unit Mighty Fire Breaker. Mighty Fire Breaker is best known for having come up with the environmentally friendly fire-resistant chemical MFB-31-CitroTech and this past Friday, there was a key new announcement on that front.

It was announced that Mighty Fire Breaker had started shipping its fire-resistant product to retailers all across the United States. Additionally, the company was also sending in technical and marketing information with regard to the product.

The fact that the company had started shipping the product was a major development considering the fact that it would get a much bigger marketing footprint. Mighty Fire Breaker also announced at the time that it was confident that the national retail rollout was going to be a success. It noted that the confidence originated from the fact that the reactions to the MFB-31-CitroTech product from the inaugural set of garden and home improvement stores had been positive.

The product is already available at those stores. In this context, it should also be noted that throughout the course of 2022, Mighty Fire Breaker had worked hard for the receipt of as many as 10 accreditations and many of those make its fire-resistant chemical product unique in the market.

For instance, it is the only product in its category to have been awarded an EPA Safer Choice designation. On the other hand, the product had also been endorsed by seasoned professionals from the firefighting industry.

The former fire chief of California, who is now retired, recently endorsed the product and recommended it. It could be a good idea for investors to keep an eye on the General Enterprise Ventures stock this week.